Small Steps

Small Steps

I created this cool “To Go Kit” that I’ve had in my car for four years. The kit consists of a metal to go box, a metal mug with a lid that allows for sipping, a cloth napkin, reusable utensils and a reusable straw all packaged in an easy carry lunch bag. But, one problem…it’s […]

Lessons Learned About Why We Buy

Lessons Learned About Why We Buy

I tried to find a good YouTube video on the basics of marketing and ads, but I am just not finding one. Many years of research and psychological study have been spent in seeing what it takes to make us buy stuff. Below is my short (VERY CANDID) summary: 1. Demonstrate the VALUE that your […]

Buy Nothing But Consumables – Round 3

Buy Nothing But Consumables – Round 3

Each year for the past three years I’ve done a Buy Nothing But Consumables Challenge with myself and in my groups. The basic rules are simple: “CONSUMABLES – For one month, only allow “consumables” to enter your house. For example: purchasing food, shampoo, toothpaste, would be OK (anything that can be used up), whereas new […]